Prior to launching her own line in 2007, Kym Ellery worked on the fashion team at the Aussie fashion magazine Russh. “My background in styling has definitely influenced how I’ve evolved the label,” she says. “From speaking the same language as editors, to knowing that there was a real need for a modern, entry-level label that young women could turn to.” Then there’s Ellery’s own signature style, itself the subject of much adoration, which she describes as, “classic, understated, predominantly androgynous, and almost always monochromatic.”

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